Socially responsible marketing with applications on Energy business Case study Company: Total

COURSE ASSIGNMENT inMarketing managementEXECUTIVE SUMMARYSoci onlyy responsible market is a response to all unethical marketing done in the past and it came to spirit because companies started to pay the wrong of the indirect be caused by their product. The costs can be in terms of customer?s dissatisfaction by the product caused by having too high expectations receivable to marketing, or in terms of the product?s nix implication on health or environment. Now daytime?s customers expect to be accurately informed some the product?s value and want to make for certain that all indirect costs are included in the price. However, customers are not willing to pay the higher price for the product. One may say that the customers are getting to a greater extent and more than demanding but I see here a window of opportunity. The good example is Dove Campaign for received beauty where Dove gained significant advantage in reckon of competition by using honest approach.

In this writing I have put emphasis on the goose egg business in particular on the oil and gasolene company Total. Total has a well developed socially trustworthy program for which it is using a quiet marketing approach. Even though quiet approach is recommended I cerebrate that well developed and targeted marketing can be more efficient if Total develops strategic CSR and concentrate on the reparation of damage caused by its business of the exploitation of Earth?s natural resources.



Furthermore looking deeper into Total?s socially Responsible program I am not confident(p) it Total?s honesty.

I believe that Total take to put more dedication and honesty into Socially Responsible program by involving employees in the socially responsible activities and strongly committing to the cause. Involving people doing the good thing is much harder than writing a check and shows commitment.

ACADEMIC RESEARCHWHAT IS SOCIALLY RESPONSIBLE MARKETING? some articles deal with socially...

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