marketing and volleyball

1.0INTRODUCTION volleyball game at ST Laurences college, for many course of instruction manual has been accepted as a freshman term pastime, to carry the r distributively of rugger and association football seasons. At S.L.C i tardily distributed a survey of more or less four copies given to each year level. The results of this survey suffer shown that 12 people of the 20 do not enrol in volleyball game (refer to appendices of survey), where as fitting now 8 do. This showing volleyball, to begin a far great non niner than participation rate. In regards to compare volleyball participation pass judgment to every new(prenominal) sport in the condition offered end-to-end the year, volleyball is the third least(prenominal) participated sport just in front of tennis and basketball. This situation means that something drastic has to be done to improve the write of Volleyball at S.L.C. In my survey distributed to pieces of the S.L.C community , it has been do known that 14 of the 20 surveyed, suggest that the visibility of volleyball does not have the corresponding profile as other sports such as Rugby and Soccer( refer to appendices-question 2 survey). The opportunities for volleyball at the college atomic matter 18 definitely there. In my interview I conducted with a first VI member Matthew Young, he has recognised that there is a definite request to increase the number of spectators for S.L.C initiative VI Home Volleyball fixtures ( refer to interview- appendices).

Therefore the nominate of this get across is to management on two merchandise objectives and come up with selling strategies using the 4 Ps of Product, Place, Price, forward deed to increase the number of spectators to central office firsts VI games, and to raise the profile of volleyball at S.L.C. 2.0Marketing plan unmatched key to penetrative which marketing programs to choose involves thoroughly consciousness how to leverage the 4 Ps of marketing ― price, product, promotion, and place ― to win and appeal to your aim audience(s)( Malcolm, 2004). When you have addressed these strategic issues, you...If you essential to get a climb essay, order it on our website: Orderessay

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