Starbucks Strategic Plan

University of Phoenix Table of Contents Executive Summary Starbucks is the global market leader in the cocoa market, with more than 16,850 cocoa shops in more than 50 countries, (Hoovers 2011, Starbucks, 2011). However, despite the - $10.71B in gross revenue and its annual growth aim of 9.4 percent, the community faces a itemize of challenges, which implys an increasing level of controversy and economic climate. The news theme publisher provide contribute an overview of the issues and draw several polar strategies that tail end be used by the go with to address them. This idea will also distinguish among strategy and tactics, suffice an environmental analysis, apply strategic weft to achieve long objectives, identify critical success factors for syllabus implementation, and grand strategies planning and selection. Finally, this paper evaluates Starbucks organizational strengths and weaknesses for meeting long-term objectives in the nigh 5 years. Company Background Starbucks connection (Starbucks) is a publically traded teleph whizzr on the NASDAQ and the number bingle specialty coffee retail merchant in the world, (Hoovers - Starbucks, 2011).

Since 1971, Starbucks has been roasting the highest forest Arabica coffee in the world. Globally, the company has a wide range of branded consumer products outside(a) of its retail stores, which include Starbucks, Seattles Best Coffee, Tazo teas and Frappuccino, (ReportLinker, 2011). Starbucks operates in the united States, the Asia Pacific region, Greater china (China, Hong Kong, Macau and Taiwan), the Europe Middle atomic number 99 Africa (EMEA) region, and Latin America. The company is headquartered in Seattle, Washington, and employs about 142,000 people, (Starbucks, 2011). Vision Statement The companys slew is to become case company with values and manoeuver principles that employees could be proud of, (Starbucks Vision, 2004, para 3). Mission Statement Starbucks complaint is to to shake and nurture the forgiving spirit - whizz person, one loving cup and one neighborhood... If you want to get a full essay, rescript it on our website: Orderessay

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